success stories

Background

Wired Sussex is the business development agency for the digital media sector in Sussex.

The database on their existing system was hard to access, causing the web manager's Inbox to be filled with failed deliveries after each newsletter went out.

They needed a cutting-edge system to communicate with their customers while they built awareness of their services. A system that could allow them to segment subscriber's email addresses, send to multiple addresses and track opening rates.

Wired Sussex chose PureResponse system because it met their criteria more successfully than other systems and at a more attractive price.

Solution

PureResponse put Wired Sussex in complete control of the management, editing and distribution of its emails.

Using PureResponse, Wired Sussex could manage their database, they could alert businesses in relevant sectors to specific services and they could get clear figures on the results of each newsletter.

Pure's pricing was attractive because it offered a fixed rate which did not have the apparent inconsistencies of competitors' prices.

Result

'Pure was the perfect email marketing solution for us to build our membership ethically,' said Nick Underhill, Director of Wired Sussex. He added that Pure gave them the flexibility to control their marketing, allowing them to reach out effectively to a growing user base. PureResponse has been such an effective digital marketing tool for Wired Sussex that it recommends Pure to the other South East Media Network members and Sussex Enterprise.

For more information about Wired Sussex and their business services please visit www.wiredsussex.com