success stories

Background

Thomas Pink is the world's number one luxury shirt maker. They have branches in London, Paris and New York selling ready-made and bespoke shirts, ties and accessories to discerning men and women.

Email marketing is an essential part of Thomas Pink's business strategy. They see it as a key way of increasing sales.

But it wasn't producing the results they had hoped for. The email marketing agency they had contracted was proving slow to react and expensive.

Thomas Pink brought in Pure to turn things around.

Solution

Pure's easy-to-use solution put Thomas Pink in direct control of their own email marketing.

Using Pure's templates, Thomas Pink's marketing staff easily created sophisticated marketing email messages with graphics, attachments and links.

The marketing team were able to carefully target emails to different segments and even personalise marketing emails by adding individual customer's names.

Thomas Pink now run email marketing campaigns for less money and don't have to retrain their staff.

Result

Sales have increased thanks to a greatly-improved response to their marketing emails.

Robert Bostock, Marketing Manager for Thomas Pink said:

'I have been impressed with Pure's customer service and also with the simple and effective email marketing solution they provided.

"I would not hesitate to recommend your solution to other companies and would like to thank Pure for helping to make our email programme a success."