success stories

High-end loss-adjusters Teceris have seen their web traffic dramatically increase and improved their marketing ROI as a result of using Pure’s email system, PureResponse.

Teceris (part of The Capita Group) is a consultancy-based practice, providing specialist corporate and commercial claims resolution services for major corporations, affinity groups, government and the commercial insurance market at a national and global level.

Previously, Teceris’ website was promoted via brochures, credential packs and industry-specific events, these combined methods were costly to run and provided little ROI. Pure has enabled Teceris to increase their company profile by driving traffic to the website, ultimately promoting their service offering and the specialist skills of their loss-adjustors, without adopting a ‘sales pitch’ approach.

 

Tangible results

With guidance from Pure, and by using PureResponse, Teceris created a powerful online tool to target clients with. Pure’s solution was much more cost-effective than previous methods and allowed Teceris to see a tangible ROI. Clients now regularly check the Teceris website for latest news and business developments, aware it is kept up-to-date with market developments.

PureResponse gives Teceris immediate feedback on click-throughs to the website, the number of opened emails and the actual articles read within the newsletter.

Teceris can also now instantly reach a wider audience and the online approach has helped to further differentiate Teceris from their competitors.

 

Positive and encouraging

Laura Orchard, Marketing Manager for Teceris said: ‘The feedback from our first newsletter has been very encouraging – with several clients requesting new contacts be added to the email list.

‘The analysis available through the Pure system has enabled us to gain a better understanding of our clients’ habits, ensuring future emails can be tailored to their individual preferences, creating an environment for debate and questioning.’