success stories

Background

Spannerworks is one of Europe's most innovative search engine marketing (SEM) companies and has an impressive list of clients to prove it, including Harvey Nichols, GlaxoSmithKline, Agent Provocateur, Carphone Warehouse and Virgin.com.

As a customer-focused company, Spannerworks wanted to keep their clients abreast of the latest search industry developments. To build strong, long-term relationships, they decided to create a bulk email marketing campaign and distribute it directly via email.

Spannerworks called in Pure's bulk email marketing services to put this into action.

Solution - bulk email marketing campaign with PureResponse

Using the intuitive PureResponse system Spannerworks could quickly and easily upload their extensive list of clients via the list builder interface and send the newsletter out as a bulk email.

The online marketing team at Spannerworks could then fine-tune future newsletters using the post-click tracking feature by monitoring who opened the newsletter and which links they clicked on.

As PureResponse was easy to set-up, Spannerworks did not have to invest great quantities of time and resources into its new bulk email marketing campaign. As Pure's customer support team is based entirely in the UK, they were able to get answers to any questions that arose immediately.

Result

Spannerworks’ bulk email marketing campaign was a great success with the PureResponse reports showing open rates of over 60%. Now, any visitor to the Spannerworks site who signs up for the newsletter is automatically added to the database of new and existing clients and receives it every month.

Spannerworks found PureResponse provided a quick and straightforward bulk email marketing service. Campaign Manager Daryl Pereira said:

"We found the system very intuitive and easy to setup. Customer support was always helpful and new functionality was added all the time."

Find out more about how Pure's bulk email marketing services could benefit your business - call us on 0870 765 7222 or request a call back.

If you'd like to try it out for yourself - take a 30-day free trial.