success stories

Background

Qube* are online content specialists. They partner with Pure, utilising PureResponse to deliver a complete email marketing solution to their clients.

One of these clients is Connexions Sussex, the confidential advice, support and information service for 13-19 year olds.

Key objectives of Connexions Sussex are to:

• provide an integrated support service for young people
• ensure all personnel involved in the delivery of Connexions services have the right skills and knowledge

To achieve this, it works with a wide range of organisations in the youth sector - but these disparate arms need to communicate effectively with each other. In short, Connexions needed to build an online community for youth workers in Sussex.

To help them achieve this, Connexions asked Qube to help.

Activity

Qube and Connexions created a support website: The Sussex Hub. Qube uses PureResponse to deliver a weekly news and information service to all members of The Sussex Hub on behalf of Connexions.

Every Thursday, youth workers in Sussex receive the latest sector news, knowledge, jobs, training and events, directly to their inboxes.

Using PureResponse campaign reports to closely monitor which areas of the newsletter are successful, Qube continuously adapts its focus, making sure the Hub newsletter continues to build a sense of community for Sussex's youth workers.

The PureResponse system has also allowed Connexions to build the email mailing list through The Sussex Hub website.

Result

Thanks to Qube and PureResponse, Connexions has brought together the many people who work in the Sussex youth sector.

The usage of the newsletter has been amazing, with an opening rate averaging over 51% and a click through rate averaging over 52%.

Mona Walsh, Head of Communications at Connexions said:

'It has really brought people on board and made them feel part of Connexions - part of one community.'

* Qube were formerly known as The Other Room.