success stories

Background

Lookfantastic.com is an online retailer of salon professional hair and beauty products. The company prides itself on its wide range, fast-delivery rates and competitive prices.

The marketing team at Lookfantastic was using online techniques, such as an online newsletter, as well as traditional marketing approaches to drive customers to their website but these methods were time consuming and the team had no way to measure their effectiveness.

Lookfantastic asked Pure for a solution.

Solution

PureResponse allows the Lookfantastic marketing team to build traffic to the website by making it easier and less time-consuming to create and distribute their marketing email newsletters.

The Pure database management system allows the marketing team to manage new subscriptions and remove those who have unsubscribed.

The reporting features mean they can keep track of the opening rates, click-throughs and conversions from each newsletter and capitalise on the results.

The trickler function allows them to stagger the send of bulk emails so they don't take up too much bandwidth by distributing promotional material.

By saving time on email marketing, the marketing team can focus more on other campaigns.

Result

Sending a newsletter online is much quicker and more effective than before. PureResponse makes it easier to track status of campaigns and capitalise on the results of previous campaigns which leads to higher conversion rates.

Jason Russell, Marketing Manager of Lookfantastic, said:

'Without Pure, Lookfantastic.com would still be struggling to execute and maintain our email marketing strategies.

'Pure has given us the ability to focus more on other campaigns, making email marketing a breeze.'