success stories

Background

Digital marketing agency Lateral approached Pure with a requirement for their client Levi's® Europe.

Levi's® is a brand under Levi Strauss & Co which designs, manufactures and markets jeans and casual wear.

Levi's® wanted to continue to build a strong relationship with their loyal target audience across Europe and provide tools to local affiliate marketing teams to carry out email communications to local audiences.

In short, they required a coordinated email marketing solution across many countries and in multiple languages.

Solution

Lateral and Levi's® are now able to use PureResponse in five languages across 15 countries. The system allows local control over creating email marketing content with central approval given in the European HQ in Brussels.

All of these features are built-in and automated through PureResponse. The key product features Lateral and Levi's® use are:

• Local languages
  PureResponse generates emails with the opt-out text and opt-out pages in the correct language
• Local account access
  The 15 local marketing teams across Europe are able to access their own accounts as well as the central marketing department account
• Built-in approval
  This module allows the central marketing department to monitor and control all local audience deliveries
• SMS short code
  This facility allowed them to test an SMS shortcode program in Germany without having to seek another supplier

Result

Email is an important part of Levi's® marketing strategy. PureResponse is one of the tools helping deliver this strategy, with many of its features, such as access to the system by local affiliates marketing teams, improving on previous methods.