success stories

Pure puts LandlordZONE® in control of their email campaigns

PureResponse has enabled web-portal LandlordZONE® to refine and simplify its email marketing process, allowing them to produce professional email campaigns which drive well over one-quarter of a million visitors a month to their website.

Pure’s advanced reporting also provided LandlordZONE® with metrics that have enabled it to charge more effectively for advertising space.

LandlordZONE® is a key focal point for the rental property industry, providing a knowledge base, marketing tools and portal for landlords, tenants, letting agents and property professionals.

Maximising success rates

LandlordZONE® had been struggling, due to Spam filters, to even get volume email out let alone track any return it was generating. Working to build awareness of their brand through an in-house email campaign, LandlordZONE® had been unable to gauge ROI (Return On Investment) or achieve delivery rates above 45%.

They were looking for a more integrated and professional approach to their email marketing strategy which would allow them to easily deliver campaigns and monitor results.

Pure’s professional and integrated software was the ideal solution, allowing them to maximise their email marketing potential by delivering campaigns in bulk, whilst penetrating spam filters and garnering feed-back. Delivery Rates now top 80%.

Taking control

The company reaped benefits from Pure’s full analysis facility and was impressed by the user-friendly, comprehensive service Pure provides.

By monitoring the impact of its email marketing campaigns, LandlordZONE® has gained valuable information about its clients and their needs.

Tom Entwistle, a Director and Editor of LandlordZONE®, was delighted with the feedback he received: ‘We now have plans to integrate the emails more and more with what we do. People are beginning to look forward to our newsletters.’