success stories

Background

In 1998, the founders of innocent drinks bought £500 worth of fruit and started making smoothies. Only a few years later, they have a range of healthy fruit drinks selling all over the UK in major supermarkets, delis and sandwich shops.

innocent drinks wanted to form a closer connection with their customers by sending a professional newsletter. Their existing software made the process time-consuming and offered them no way of knowing whether customers had actually read the newsletter - or which parts of the newsletter were most popular.

innocent drinks commissioned Pure to give them the software to make their dream possible.

Solution

PureResponse enables innocent drinks to distribute a newsletter to their subscribers which looks stylish, reflecting the image of the company.

Thanks to Pure, innocent drinks can now check their subscribers have received the newsletter. It also allows them to see which parts of the newsletter are most popular with subscribers and which parts they pass over without reading.

Result

Thanks to PureResponse, innocent drinks produce a newsletter which they are proud of and which their subscribers are happy to receive.

innocent drinks' Dan Germain said -

"Pure have been helpful from the off. They have given us a package to suit our needs, the technical support is spot-on and ultimately now we're able to send out something very pretty to our subscribers each week with no hassle."