success stories

Background

GamesIndustry.biz is the world's leading games industry information source, publishing news, features and other information about the global games business.

The website has a huge audience but to keep awareness of the site high and stay ahead of numerous other games industry websites, its publishers launched a daily newsletter to drive traffic to the site.

The existing in-house system for compiling and distributing the newsletter wasn't very fast, it didn't allow editors to manage subscriptions and it didn't provide detailed reports or performance statistics.

GamesIndustry.biz turned to Pure for a solution.

Solution

PureResponse's user-friendly interface made it quick and easy for editors to redesign the newsletter, write new content and distribute it. The Pure system saved staff's time by managing subscribers' accounts automatically and allowed editors to see who had received the email successfully. PureResponse's reporting features also showed editors which parts of the newsletter gained the most interest so they could tailor and prioritise copy to appeal to readers. Because the newsletter drives more traffic to the website, it has boosted GamesIndustry.biz's sales and attracted new advertising.

Result

Rupert Loman, GamesIndustry.biz Director of Operations, said:

'Since we redesigned our newsletter and moved it to Pure, it has allowed us to attract advertisers to the newsletter and also distribute the newsletters much more quickly and easily.

'We now regard the newsletter as nearly as important as the website itself.'

GamesIndustry.biz is now planning to give the newsletter a fresh look, using the knowledge they've gained from using PureResponse, and are expecting to boost their results even further.

Mr Loman added: 'We're very happy with the results and will soon be launching a similar e-mail service, using Pure, from our consumer website (Eurogamer.net) as well as two upcoming websites that we plan to launch this year.'