success stories

Background

Elsevier is a leading international medical, science and technology publisher with an impressive portfolio of imprints catering for professionals, academics and students. The firm's existing software was not user-friendly so the Marketing Managers were unable to create their own email newsletters without technical support.

The system was also often down for long periods, had difficult - to - understand campaign analysis, offered no direct contact with technical staff to improve it and only 2 people were given permission to access the system, thus placing an unnecessary workload on them.

More people needed to be involved in the creation of email marketing campaigns so Pure were commissioned to provide a user- and customer-facing system.

Solution

Pure supplied a template that enabled non-technical staff to create newsletters for a variety of imprints.

Marketing staff could also use PureResponse to analyse the results and improve responses to their newsletter.

Pure also managed a microsite and viral campaign aimed at students which demonstrated ways to extend the firm's reach among students and show how Elsevier could use email in other campaign initiatives.

Pure's technical staff were on hand to provide advice and support for PureResponse, the microsite and viral campaign, enabling the marketing staff to tailor the system to their needs.

Result

Elsevier's Internet Marketing Manager Maddie Davis said:

"Pure has become an indispensable asset for the marketing managers and has resulted in increased motivation and improved results."

"Pure's work has helped to integrate internet marketing into traditional marketing practices."

"Pure deliver everything they say they will on time and without fault but what makes them especially impressive is that from the first contact, they were unfailingly perceptive, intuitive and creatively responsive. Pure help to realise what you want."