success stories

Background

Corpdata is the market leader in the provision of high quality business-to-business marketing lists and in-depth data management and manipulation in the direct marketing arena. As well as Pure, Corpdata supplies lists of potential clients for marketing purposes to companies such as Microsoft, Orange and Superbrands.

But the delivery system Corpdata was using for its email marketing service was unreliable, it offered limited tracking and reporting and technical support was poor.

The Corpdata Team recognised that their clients were not receiving the usual quality of service and results they had come to expect from other Corpdata services, and after looking at proposals from a range of leading email marketing system suppliers, they contacted Pure.

Solution

Pure provided Corpdata with far superior delivery system which was able to send emails to multiple recipients quickly and accurately, resulting in considerably fewer emails bouncing or being treated as spam.

This meant that emails that Corpdata sent on its on behalf and for clients had higher click through rates and responses from recipients - which led to more sales.

Pure were also available to provide technical and personal support to help Corpdata get the maximum benefits from PureResponse, such as using the reporting and tracking features to show the success of a mailing to a client.

Result

Claire White, UK Sales Manager for Corpdata, said:

'Since incorporating the systems, the service Pure has provided has far exceeded our expectations. We can always be sure if we have a question, Pure will respond as soon as possible and give as much assistance as they can.'

'We are also incredibly impressed with the reporting and tracking service, which gives invaluable information to our clients about the campaigns they have carried out.'

'While we as a company are driven by the quality of service that we provide, it is very refreshing to know that this is also the practice that Pure adopts and, as a result, this area of our business continues to grow.'