Great design and coding is fundamental to your email campaign success.
A good email design will grab the attention of readers, instantly convey your brand image and motivate them to react. But the look is only the start of the design process. The area most people forget about is the coding behind the design.
People often find that what leaves their screen is not what arrives with their customers. This is usually because of poor coding. Different email providers interpret the code in different ways, leading to alignment and image display problems, and worst of all, an unprofessional look.
So how do you prevent this from happening? Pure email designs use XHTML coding that is regularly tested with the top email providers to ensure that your emails are appearing as you would expect. By following strict coding standards, an email design from Pure can really help to boost the success of your email marketing.
Pure can create one-off emails through to email newsletters that you can update yourself. Please have a look at our gallery to see examples of our work and use our guide to choosing the right email design under creative options.