Building and maintaining your database is key to the success of any email marketing campaign. Pure can help you maintain and build your database in the following ways:
Data collection and updates
Our List Building Interface allows you to automatically add people to your email marketing list once they’ve made an enquiry on your website. Integrate the List Builder Interface into online enquiry forms, newsletter sign-up pages or call request forms to make use of every opportunity to gather email addresses. Pure can also help you update your data records by channeling the information from email marketing campaigns back into your CRM or database to ensure all your records are kept up to date.
Data acquisition
Pure has a number of partners who can provide email marketing lists tailored to your specific email marketing needs. All lists can be specified to allow you to target people by job title, industry, business size and other variables which will allow you to send personalised and dynamic emails to increase your email marketing success.
For more information on email marketing data please contact your Account Manager or call 0870 765 7222.