Show me the goods!
Consumers now see their inbox as a marketplace,
not a meeting place.
In our latest research we reveal the secret to creating
emails that recipients can’t wait to receive.
Forget friendship. Show me the goods!
In our first research report of the series we release new findings on customers’ attitudes towards email and how they want their inboxes to be marketplaces, not meeting places.
Customers want brands to stop being overly familiar and essentially cut to the chase: the sale.
In this report you will discover: