Pure360 Ltd Email Marketing Guides

Six key strategies for maximising email ROI

2013-03-08T16:18:02+01:00

This year email will continue to achieve the highest ROI compared to any other channel with 77% of customers preferring to receive permission based promotions via email and only 6% preferring these via social media.

10 great email insights using Google Analytics - whitepaper

2012-11-27T16:39:52+01:00

Google Analytics is an essential tool for many online marketers and one that we use on a daily basis to give us some great insights. These 10 tips are devised from personal experience within GA and will hopefully give you some ideas about how else you can get some great findings from your campaigns.

5 Ways to improve your email design

2012-05-09T11:17:12+01:00

The design of your email marketing message is like the layout of a shop window - there is no such thing as perfection, but there are certain ways to draw the attention of consumers...

Email marketing for mobile optimisation guide

2013-04-03T10:25:07+01:00

Ensuring email marketing campaigns are optimised for smartphones is becoming increasingly important. Download Michael's guide for the most up to date information on email marketing to smartphones.

Pure360's 5 steps to an ideal email campaign

2012-02-03T20:35:47+01:00

In Pure360's latest guide marketing mastermind Abi Clowes gives us her 5 umissable steps to an ideal email marketing campaign. This extensive guide includes a variety of hints and tips to help you achieve successful email marketing campaigns.

Email marketing year planner

2013-01-03T14:57:10+01:00

When it comes to planning your marketing year there's plenty of activity to think about. Check out our latest guide which provides a variety of ideas about the activity you should be considering whilst planning your email marketing year ahead.

The Pure360 Guide to the Anatomy of an email

2012-02-03T20:45:17+01:00

There's a lot to consider when building an email - subject lines, header and footer, as well as the all important test test test! In Andy Thorpe's handy guide he takes you through every part of the email step by step.

The Open Rate Landscape

2013-04-29T15:28:08+01:00

In our latest research we looked at 150 of our clients in a variety of industries, who together sent over 40,000 email campaigns and 900 million emails in a year. The information in this whitepaper contains the insight we gained about the best and worst times to send your emails.

How to improve your deliverability - whitepaper

2013-02-01T21:24:19+01:00

When it comes to email marketing campaigns, your deliverability is decided by your recipients' reactions to your emails, you are in control. In this whitepaper email marketing guru Andy Thorpe takes you through reputation, getting junked, and how to avoid it.

Pure360's 5 steps to an ideal email campaign

2012-02-03T20:13:07+01:00

Pre-headers - key to improving open rates

2012-02-03T20:36:13+01:00

Yet another great Guide from Prof. Bairstow where you can learn all about pre headers and their importance to your email marketing campaigns. Download it today...

3 Top email marketing strategies for Travel and Tourism campaigns

2012-02-03T20:44:05+01:00

Marketing mastermind Abi Clowes gives her top tips on how to get the best out of Travel and Tourism email marketing campaigns. Download it today...

3 key top email marketing strategies for the leisure industry

2012-02-03T20:44:17+01:00

Yet another great Guide from Prof. Bairstow where you can learn 3 top strategies for Leisure industry email marketing campaigns. Download it today...

The Pure360 Guide to online retail email marketing strategy

2012-02-03T21:24:07+01:00

In this guide email marketing expert and trainer Maria Khoury takes you through three of the most successful strategies that you can implement, without trouble, to improve your online retail email marketing activities.

The Pure360 report on integrating CRM & email marketing efforts

2012-02-03T21:36:36+01:00

In association with MyCustomer.com, Pure360 recently undertook a research project to explore how successfully companies are integrating their CRM and email marketing software. This report, on our findings, gives some serious food for thought...

Pure360's best practice email marketing guide

2012-02-03T22:34:32+01:00

In Pure360’s latest guide Andy Thorpe explores best practice techniques for email delivery, data and list building, content and optimisation...

Birth of the Dialogue: Email Marketing Whitepaper

2009-10-15T11:36:27+01:00

Packed full of tips to improve your email marketing content this whitepaper covers the importance of creating dialogue with your audience through your email marketing campaigns. Talking to them is one thing, but are we telling them what they want to hear? Are we listening as well?

Guide to Email Marketing Timing

2009-11-12T10:29:14+01:00

Our new research has revealed that marketing professionals shouldn’t rely on ‘gut instinct’ when it comes to email marketing.

We analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray.

Creative Guidelines for Emails

2009-12-07T16:14:04+01:00

This guide is aimed at people who intend to create hard core HTML content for use as emails. It provides a sufficient overview of the HTML, which inboxes will render in order for coders to create good looking emails, that will look the same when rendered in every inbox they are sent to.

The Marketer's Guide to Email Design

2010-01-15T16:24:01+01:00

This guide is help marketers with no html experience to know what to look out for when working with email designers.

It explains some of the more technical terms a designer may use and comes with a handy checklist to provide your email designer, that highlights the key differences between designing for web and designing for email.

10 Things you can do today to Improve your Email Marketing

2010-01-29T14:54:19+01:00

We’ve created this guide to help marketers, who are already conducting email marketing campaigns and are looking for some practical expert advice, to improve the results that they are getting.

Ecommerce Solutions: Beating Amazon's Bulk Email Marketing Strategy

2010-03-11T17:23:03+01:00

Do you want to email like Amazon or better?

For many people Amazon is the be all and end all of customised content. They track everything you do and everything everyone else does, to make sure you get the products you are most likely to buy, in front of you when you visit the site. This is fantastic, the level of data mining in place here is awesome but can they do it with email? Currently the answer... looks to be no!

The Guide to B2B Email Marketing Strategy

2010-06-21T17:13:39+01:00

In this guide email marketing expert and trainer Maria Khoury will take you through three of the most successful strategies that you can implement, without trouble, to improve your B2B email marketing activities.

Health and Leisure Email Marketing Review

2010-09-30T16:16:03+01:00

During a time when many industries are being affected by the economic downturn - the Health and Leisure industry seems to be bucking a trend with the consumer focus on getting/staying fit and healthy ranking high on their list of priorities.

In this comprehensive review Abi Clowes takes a look at what some of the industry giants are doing right... and what they could be doing better.

The Pure360 Guide to getting ready for Christmas campaigns

2011-11-15T16:46:01+01:00

In this comprehensive guide email marketing expert, Maria Khoury, has provided some unmissable hints and tips about how to execute the perfect email marketing campaign this Christmas and gain the best possible results.

Email marketing subject lines - How to crack the code

2012-02-03T16:04:21+01:00

In yet another great Guide from Prof. Bairstow you can learn the best way to crack the code of email marketing subject lines. Download it today...

Email design guidelines for the email designer

2011-12-21T14:29:10+01:00

In this guide Pure360's inhouse graphic and digital designer, James Brooker, gives a variety of hints and tips on how to create the perfect email. From conception to delivery, this guide is the essential desktop companion for the email designer.

Assessment and Auditing guide

2012-02-14T10:56:07+01:00

In order to ensure you are getting the best possible results from your email marketing campaigns, you need to ensure you are constantly assessing and auditing your processes and campaigns. In this guide Michael gives detailed tips on how marketers can achieve this.

How to improve your marketing ROI using SMS guide

2012-03-13T14:24:05+01:00

There are 5.8 billion mobile phone subscribers worldwide and with a whopping 97% open rate for the messages they receive have you considered SMS marketing in order to reach them? Check out our 'How to improve your marketing ROI using SMS guide' to find out more.

Top 20 Essential Email Marketing Tips

2012-04-16T14:45:56+01:00

When it comes to your email marketing campaigns there's often lots to think about. This year, to celebrate Internet World's 20th anniversary year, we've been busy putting together our Top 20 Essential Email Marketing tips to help with your campaigns.

5 must have testing techniques for your B2B email campaigns

2012-05-11T11:29:53+01:00

According to econsultancy only 32% of marketers frequently test their email marketing campaigns? In this guide Pure360's Head of Marketing, Abi Clowes, gives 5 must have techniques for ensuring B2B email campaigns are risk free!

Split content testing guide

2012-07-09T15:47:06+01:00

Split content testing is invaluable to marketers as it allows you to create variations of a design or content, split the audience and then show different versions to test which is the most popular. Pure360 has just launched split content testing for email and in this guide Abi explains why any A/B content testing of any kind is such a useful tool for marketers.

8 simple email marketing strategies for the sports industry

2011-07-21T10:25:01+01:00

Our latest guide, '8 simple email marketing strategies for the sports industry' has been written specifically for email marketers in the industry. Featuring some great best practice email examples from Tottenham Hotspur, LA Fitness and Surrey County Cricket Club, this is an unmissable guide for any marketer within the sports sector.

What domains do people use for their personal email address?

2011-09-26T10:41:33+01:00

What domain do you use for your personal email address? Gmail? Hotmail? Yahoo or maybe even AOL. You might be surprised to learn that 15% of respondents still use Yahoo as their chosen provider. Check out our latest report, based on a LinkedIn poll, to find out more.

Email and Social - a match made in heaven?

2012-10-04T11:16:22+01:00

In recent years there has been a dramatic increase in social media use, by both personal and business users. At Pure360 we believe that social media and email marketing can be used together to create some fantastic results.

Guide to re-engagement - whitepaper

2013-01-15T10:57:59+01:00

Successfully re-engaging with the inactive recipients can make a massive difference to the ROI you are receiving from your email campaigns. In this guide Pure360 will provide you with a number of ideas and proven techniques for how to get recipients engaging with your brand again.