Usefulness of images in marketing emails discussed

The benefits of placing images into marketing emails has been debated by industry experts.

Digital marketing blogger Jeff Bullas claims that both images and video are becoming crucial to the evolution of the web. In fact, he believes they are being shared far more amongst web users than any other media.

In an article for for business2community.com, he said: "Images and photos are much more likely to be shared than an article or a white paper. Videos or infographics will be shared at high velocity compared to the humble "written word" that have been with us for millenia."

This could encourage professionals within email marketing to include as many powerful images in their messages as possible.

However, an article appearing on marketingvox.com has discouraged those in the email marketing industry from using images in their messages because they can have a poor effect on open rates.

This is reportedly due to the fact that many email browsers will block images from unknown senders, leaving consumers staring at a big white blocked image instead of useful information.

It is likely to be very important for email marketers to bear both of these points of view in mind as they plan their campaigns for 2012; particularly as both have significant justification behind them.