Check and re-check email marketing messages

For anyone who is not detail-oriented, it is vital to check and re-check every part of a message before it gets sent out.

Dino Dogan, founder of blogging community Triberr, wrote on Business 2 Community explained that this is the only way to avoid including errors or ill-functioning features in a targeted email marketing campaign if there is no strict attention to detail.

Reflecting on his mistakes, he urged people to pay particular attention to the pictures at the top of the message and make sure that links on them work, since this is likely to be the first thing that readers click.

Mr Dogan said: "I mentioned in a previous post how OCD (obsessive compulsive disorder) I get before I send an email to [a] Triberr mailing list. Email marketing is a game best suited for detail-oriented individuals, and I am far from it."

While making a mistake in an email can frustrate or annoy some subscribers, Investors.com journalist Kevin Shalvey suggested it will not necessarily cause lasting damage if the brand plays its cards right.

Mr Shalvey cited the example of Eastman Kodak, which recently sent out a message offering a deal on discounted photo prints that did not actually exist. However rather than apologising and retreating, the company "doubled-down" and simply implemented the promotion for those that wanted to take advantage of it.