Industry News

New tool eliminates 94 per cent of spam

A new anti-spam tool which can reduce the torrent on junk mail by 94 per cent has been created by researchers in Israel.

Mobile marketing tips offered

Businesses which don't optimise their email marketing for mobile users could end up alienating some of their consumers, b2bdigital.net reports.

Hungry consumers love to receive emails from restaurants

Nearly four out of five consumers would be more likely to attend a restaurant if they received a marketing email from them, according to a new survey.

Email marketing still the 'king', expert claims

As well as being 'relentless, inexpensive and responsive', email marketing remains a high effective tool when it comes to grabbing the attention of a customer.

Customer retention key during slowdown, says survey

Companies are going the extra mile to bolster their customer retention efforts compared to a few years ago thanks to the economic slowdown.

Stamp price hike to drive more businesses to email

Many businesses are expected to turn to email marketing in a bid to combat the rising price of stamps, emailschools.info reports.

Mayor of London concerned over government's email plans

The government's plan to allow GCHQ access to the nation's email accounts has left the Mayor of London concerned, BBC.co.uk reports.

Automatic email translation to become available on Gmail

Gmail users will soon be able to have all their emails automatically translated into their own language.

'Gen C' a different marketing prospect to Millennials

The next generation of young adults will be a distinct marketing prospect from the young people advertisers have become accustomed to in recent years, it has been claimed.

Exclamation marks can work well in emails, linguist says

Psycholinguist Jean Berko Gleason has defended the exclamation mark, saying that it can work quite well in emails.

Google tests new Adwords email opt-in boxes

Google is planning to make it even easier to sign up for an email marketing campaign via an Adwords listing.

Content development should be based on buyer personas, report suggests

Foliomag.com writer Bill Mickey has suggested that any content development undertaken by marketers should be based on buyer personas.

Businesses warned to consider IPS spam filters

Email marketers needs to give thought to ISP (Internet Service Providers) spam filters to remain successful, dmablogs.org.uk reports.

Use pop-ups to build email lists, expert advises

Online retailers have been encouraged to add pop-ups to their website advertising their email marketing campaign.

Unoptimised mobile sites sap battery life

Unoptimised mobile web sites not only make web content harder for users to read but place a significant drain on battery life, university researchers have found.

Tweet summaries within emails could improve interaction

A digital marketing expert has suggested combining Twitter summaries with email marketing to enhance interaction.

Marketing budgets increase

Businesses are spending more on their marketing efforts and at at their most optimistic for two years, the latest Bellwether Report reveals.

Expert recommends editorial content in email marketing

Personalisation in subject line still the king, shows study

Despite personalisation being one of the "oldest tactics in the book", the tactic continues to bring a higher average clickthrough rate for B2B email marketing teams.

Proof-reading helps prevent unintentionally offensive emails

Advertisers can utilise proof-reads of their email messages to check for offensive content, as well as grammatical errors.