- Online marketing blog
- Guides & articles
- Events & webinars
- Presentations
- Industry news
- Glossary
- Knowledge base
- Newsletter sign up
Categories
By Date
Authors
Industry News
As a continuing effort to make sure you're all as informed as possible on the goings on in the email marketing and SMS world, we're collating industry news for you. We hope you find it useful!
Data collection necessary for successful marketing convergence
Advertisers will need plenty of research under their belts if they are going to succeed in marketing convergence, it has been claimed.
Experts reveal how to stay innovative within digital marketing
There are many ways in which to keep digital marketing fresh, according to several industry experts - who cited taking regular breaks as a key factor.
Majority of older internet users shop online
Research has found that 86 per cent of older internet users regularly shop online, according to PCadvisor.com.
Anti-phishing alliance launched by industry giants
A team comprising the digital industry's biggest players - including Google, Facebook and Yahoo! - has been formed to fight back against phishing.
Email marketing signature are "precious real estate"
The signature section of an email is a hugely important part of any message, a digital marketing expert has claimed.
Let customers get to know you through email marketing
An email marketing campaign can be a great way for consumers to get to know a brand's personality and develop bonds.
Usefulness of images in marketing emails discussed
The benefits of placing images into marketing emails has been debated by industry experts.
Tablet owners spend more online, Adobe reveals
Those shopping online using a tablet device tend to spend more on their purchases, according to data published by Adobe.
Social media does not mean end of email marketing
Concerns over social media's potentially negative effect on the email marketing industry are unfounded.
Online shopping growth reported
The latest IMRG Capgemini eRetail Sales Index has confirmed that in 2011, online shopping sales increased by 14 per cent in Britain.
Massive ROI for email marketing users
An annual review of the internet has revealed the huge return on investment received by those using email marketing.
Test email marketing by reading as a customer
Before rubber-stamping an email marketing campaign, companies should read the messages as if they were a consumer.
Dangers of inactive subscribers explained
A number of industry experts have warned of the dangers of inactive email marketing subscribers.
New Year is best time to freshen up email design
The start of a new year is a brilliant time to spruce up a company's email marketing templates, an industry expert has claimed.
Check and re-check email marketing messages
For anyone who is not detail-oriented, it is vital to check and re-check every part of a message before it gets sent out.
How autoresponses should be used
Companies should consider using autoresponses for some parts of their interaction with consumers, a marketing expert has claimed.
Email marketing campaigns to become more intelligent
The email marketing industry looks set to deliver more intelligent campaigns in 2012, according to a business writer.
Consistency can be deal breaker in email marketing
The importance of consistency has been highlighted by an online advertising expert.
Email marketing tipped to become even more popular in 2012
Email marketing will become an even more popular method of reaching consumers in 2012, an industry expert has predicted.
Mobile email marketing audience is diverse
Firms should not assume that they can target all mobile email marketing audiences in the same way, it has been claimed.
