The Online Marketing Blog

How to get Gmail to colour your links

Recently it has come to our attention that Gmail won't let you colour links and that they default to blue. After a bit of testing, in this blog designer Rob explains how the email coder can solve this pesky problem...

The importance of marketing in recession years

Britain and the rest of Europe may well be heading towards another recession, spelling doom and gloom for all, particularly marketers as these budgets are often the first to be cut.  In this blog Michael explains why and how businesses can capitalise on an economic downturn.

Is social media marketing right for you?

There is no doubt that since its arrival social media has generated a massive buzz.  Although there are some measurement tools on the market, how do you measure the value of a like?  In this blog Michael urges marketers to ask themselves if social media marketing is the right channel for them.

How Pure360's latest integrations can improve your campaign results

Meet Adam, he's our new Product Manager and we are very excited to have him on board.  In this blog he talks about his previous experiences, joining Pure360 and the company's recent and upcoming product developments.

Acting on insight – using big data to deliver big results

With so much data available to the marketer it's often difficult to know where to start when it comes to sending campaigns. In this blog Malcolm Clifford, Consultant at 20:20 Dialogue, gives tips on how to turn a mass of information into powerful, actionable, value-creating email campaigns.

Leveraging the marketing power of triggered emails

In this blog Michael looks at different types of triggered emails and how they can be used as a means of enhancing your brand, making your subscribers feel special and how they can benefit you if a recipient unsubscribes from you.

Perfect personalisation from Pizza Express

In this blog Hannah dissects a birthday email received from Pizza Express and explains what marketers can take from it to use in their own campaigns.

2012 is all about messaging consumption trends for marketers

In this must read blog Pure360's Head of Marketing, Abi Clowes, gives her email marketing predictions for 2012.  As you will see, it's all about message consumption - people!

What are the possible effects of the EU data protection directive revision?

EU privacy regulations are steadily filling in the holes in our electronic communication laws and in the next few months the European Commission is scheduled to announce revisions to the EU Data Protection Directive.  In this blog Andy looks at what the new laws might mean for email marketers.

An end of year perspective

In this traditional end of year blog Michael gives us his key takeaways for 2011 and explains what factors he believes will effect email marketers in 2012.

Using welcome emails to create your email community

A couple of weeks ago Michael signed up to Laithwaites Wines and received an excellent welcome email within minutes, he immediately felt part of a community.  In this blog he explains why it was so good and what email marketers can learn from it.

To attribution and beyond

Back in September Pure360 organised and held the first ever Brighton Digital Marketing Festival.  With four keynote presentations, from the likes of the BBC's Head of Business and Marketing Systems, and an afternoon full of interactive sessions this was an unmissable event for marketers.

SMS messages - Part 2: extending SMS use creatively

This blog is the second in Michael's two part series about how you can use SMS marketing to help your marketing efforts.  In this piece Michael explores how you can get creative with SMS in order to engage with and convert your audience.

Why is image to text ratio so important?

In this blog Andy talks all things spam; spammers, spammy words, Spam Assassin and explains why getting the correct image to text ratio is key if you don't want to end up being labelled as spam. 

The myth of the totally disengaged email recipient

Just because people aren't reading your emails doesn't mean they don't want them; so make sure you do your research before striking recipients off your all mailing important list, Michael explains more in this blog.

Using the browser view link to get your email opened

To ensure you give yourself the best possible chance of getting your email opened you need to optimise every single tool at your disposal.  In this blog Pure360's deliveriability expert, Andy, gives tips on using the browser link view to encourage engagement.

The real back to basics

What do recipients want to see when they open an email from you?  With a focus on getting back to basics, Michael has been trawling the internet to see what email marketing bloggers have to say.

Engaging mobile conversations - convert clickers into consumers

Back in September Pure360 organised and held the first ever Brighton Digital Marketing Festival.  With four keynote presentations, from the likes of the BBC's Head of Business and Marketing Systems, and an afternoon full of interactive sessions this was an unmissable event for marketers.

Is your user experience a good one?

Why do big brands make users work so hard to sign up to their email communications?  Jade, one of our Senior Account Managers, ponders this and gives some top tips for a good user experience on your website.

What email marketing can learn from Bauhaus design principles

In this blog Michael draws parallels between email marketing and Bauhaus design principles and explains what email marketers can learn from these principles.