The Online Marketing Blog

Measuring the success of your email marketing campaigns - using opens by device reporting

In the second of a series of blogs all about how to measure your email marketing success Katie looks at how using opens by device reporting effectively can have a massive impact on your email campaigns.

Using automation emails - because good e-manners cost nothing

In this blog Business Development Manager Amanda DeZilva explains how automated emails can be used by online retailers to ensure a good experience for shoppers post purchase - are you saying thank you to your customers?

Rapport building - should I be using dynamic reply?

Ever thought of using your ESP's dynamic reply functionality to ensure that your emails are as personalised and targeted as possible?  Well you should do! In this blog Pure360's dedicated client trainer, Paul Hemsley, explains why...

Do you really know what your subscribers want?

In this blog Michael highlights recent findings that only 53% of social media marketers have asked people what they want.  He considers why it's crucial that email marketers seek feedback from their recipients and uses a best practice example of B2B Marketing really listening to their email subscribers.

Moving with the changing retail industry

Last week we attended the Sheerluxe b2b conference for online retailers.  There were some fantastic presentations with lots of great takeaways for the marketers who attended.  Conlumino provided some key stats that illustrate the state of the retail industry this year, in this blog Abi highlights the key ones.

Measuring the success of your email marketing campaigns - open rates

In the first of this four part blog series on measuring the success of your email marketing campaigns,   Senior Business Development Manager, Katie Finch, talks open rates. Katie gives some useful stats on industry averages as well as unmissable tips about how you can improve yours!

Click here? An observation on email marketing technique

Do you often end up using 'click here' as a call to action (CTA) in your email marketing campaigns?  Where possible you need to get a little more creative with your CTAs in order to encourage that all important click through as Michael explains in his latest blog.

Re-send to non opens because it really works

In this blog Hannah explains why resending to non opens can make all the difference to creating successful email marketing campaigns.

Introducing Pure360’s Top 20 essential email marketing tips

This April we're exhibiting at Internet World and to celebrate it's 20th anniversary we've produced a Top 20 essential email marketing tips guide and filmed them on location around Brighton.

Making your email marketing current

Want to ensure you're really capturing your recipients' attention with your email marketing campaigns?  Then why not think about some content that's built around some current affairs or events, it could really have an impact.  In this blog Abi gives us a run down of do's and don'ts when it comes to this type of campaign.

An update on the EU cookie law and email marketing

Last year an updated EU wide privacy law came into effect to help give individuals more control over who has access to their data. The most controversial change was that websites now have to have explicit consent from a user to add cookies to their machine. The year long grace period for companies to become compliant expires on May 25th this year. So, how could this effect email marketers?

Hey it’s ok if... one for the people behind the marketing title

Readers of Glamour magazine will be familiar with their monthly 'Hey it's ok if...' feature, that reassures us that we're normal.  Here's a blog that will reassure you you're just a typical marketer...

Aldo go mobile with their email marketing

Last month Aldo shoes announced their new mobile website via, as you might expect, an email optimised for smartphones.  In this blog Hannah looks at the latest statistics regarding mobile usage and gives some bitesize tips for ensuring your emails are optimised correctly.

3 tips for gaining value from your Facebook likes

In the second in a series of blogs all about using email and social media effectively Tom gives some detailed stats on the rise and rise of Facebook and explains how you can integrate it with email marketing in order to receive the best possible ROI. 

3 tips for successful SMS campaigns

If you're not already, have you considered using SMS as part of your marketing mix? Marketers using SMS have seen an increase of 300% ROI over other forms of messaging communication. In this blog SMS expert, Harry Champion, gives his three top tips for creating successful SMS campaigns.

Tips for designing emails for smartphones

With the rise and rise of recipients viewing their emails on smartphones it's becoming increasingly important to ensure your emails are optimised accordingly. In this blog Pure360 Account Manager, Nick Carr, gives some handy tips.

Email marketing inspiration - graze.com

This month Pure360's International Marketing Exec, Celia, decided to dissect an email from one of our favourite suppliers - Graze.  This company delivers tasty snack boxes to a number of the Pure360 team on a weekly basis, but how does their email marketing measure up?

Good news for email marketers

Did you know 3.4 million emails are sent every second! With the rise of social media it is often argued that email marketing is dying out but, for stat lovers everywhere, Michael’s latest blog features some interesting tidbits about email and social media usage.

Optimise your sign-up forms with a light box

Want to drive more sign ups to your emails on your website?  Using a lightbox could be the perfect solution.  In this blog resident deliverablity expert, Andy Thorpe, looks at how this nifty piece of technology could equal more subscribers for you.

Using email with social media - the basics

In the first in a series of blogs all about using email and social media effectively Tom covers the need to know basics; using social media links within your emails and how to encourage social share.