Email marketing tips

Pure360 produce lots of Blogs, Insights, guides, and email marketing tips for our customers and prospects so they can get the most out of email marketing. We try to ensure our email marketing tips are in easy to understand language and as practical as possible so you start to notice the difference in your campaigns immediately.

So much goes in to making a successful email marketing campaign so it’s important that you cover off the essentials such as design, best practice, text to image ratio to name a few. Each of these subjects and more are covered off in many of our blogs and guides, the idea being that we’re a one stop site for all of your questions however simple or complex they may be.

Once you’ve got the key ingredients to great email marketing you really can go off in any direction you like being as creative as you feel necessary.

For those that prefer to take in email marketing tips visually we’ve got a host of tutorial videos that Pure360 email marketing experts feature in.

Here are a few of our excellent email marketing tips from Pure360

6 Points to consider when building your email newsletter

Your email newsletter is probably the most involved email marketing campaign you send on a regular basis. It’s necessary to use as much relevant content as possible, to help engage your recipients and get those vital click throughs. Before the big send there are lots of pointers to consider but it needn’t be scary, you just need to follow some simple steps..

Why a branding sending domain is good

When sending tracked email marketing campaigns your emails should not go out from your own personal email address or anyone's actual email address for that matter.

  A marketing email from Apple to people who wanted to know when the iPhone 5 is out, might say it comes from Steve Jobs but it won't actually come from his work email address.

Pure360 email marketing tips go visual

Yes, it’s true. The bods in marketing have got the camcorder out and we can now supply our email marketing solutions, tips and advice face-to-face (well, face-to-screen, but details schmetails). In this first instalment, you get to meet some of the team as they run you through their top tips for a successful email marketing campaign.

The team would like it acknowledged that they were provided with no hair and makeup, and don’t want to be judged unfairly in such unprofessional circumstances. Next time they want their own trailers...