Email marketing templates
Pure360 provide tips & best practice on email marketing templates as well as offering our own technical services for creation of them.
Our tips on email design and templates can aid a creative whether they’re new or a seasoned pro in the industry. So much of an email marketing campaigns effectiveness relies on getting in to the inbox and if a template falls foul of some of our recommendations then it won’t get you the results you’re after.
Image to text ratio, pre header’s, unsubscribe preferences, copy, and company details are all aspects that must fit into a successful email marketing template and you should be able to find information, guidance, and tips on each of these issues with us.
We also have an in house creative team that are ready to work on email marketing templates for you. Whether you’re after a basic template build from your design, or a whole creation of the design and template build we’re equipped with the know how to ensure your email marketing campaigns are outstanding.
How to get your email design right
The majority of email designs start off as an image. This is because it is easier to move bits around in software like Photoshop or the free paint.net. This is then passed around the office to the stakeholders to sign off before being converted to an HMTL email - where much of the content will end up being actual text and not part of an image.
Thinking out of the box for our newsletter themes
The marketing team here at Pure360 have been thinking about what theme we should apply to our next email newsletter. We receive quite a few email marketing campaigns into our inboxes and newsletters are usually themed around the usual Easter, Halloween, Christmas and sometimes key sporting events. It’s good that people are going beyond no theme at all but our team like to push ourselves to go that step further and the usual just isn’t going to cut it.
Tips for effective email marketing templates & design
As a marketer, all you want to do is get your email marketing templates designed and built, ready for new content to be added as and when necessary. This is a nice and easy way of doing things, and it also gives you lots of control.
