Your Knowledge Base
The Pure360 Knowledge Base covers off some of the most important aspects of email and SMS marketing. We’ve many experts at Pure360 who have shared their experiences through lots of blogs, guides, and studies.
With so much useful material on our site it can prove a little difficult to navigate through all the pages so this section will highlight the topics that are the most searched for by YOU. We’ve given them their own little home for your ease of your reference.
Here are the topics within the Knowledge Base and a little snippet from each to whet your appetite.
So much goes in to making a successful email marketing campaign so it’s important that you cover off the essentials such as design, best practice, text to image ratio to name a few.
Our Deliverability and compliance manager Andy Thorpe is respected throughout the industry for his thoughts about email marketing deliverability. Here’s how he defines the process…
The physical process of sending an email to lots of people is not that hard to do. However, staying within the law, getting your emails delivered to the inbox and getting the response you want is a little more complex.
SMS marketing seems to have been around for an age but it is and increasingly popular marketing channel. With the proliferation of mobile devices within society it’s possible to engage with people directly when on the move.
So much of an email marketing campaigns effectiveness relies on getting in to the inbox and if a template falls foul of some of our recommendations then it won’t get you the results you’re after.
As mentioned before these email marketing subjects are the most highly search for topics on our site. If you’d like to see another section added to it this knowledge base then please email us: marketing@pure360.com.
