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We are a small Social Enterprise and undertaking email marketing was a huge step for us due to costs and also changing the way we market. Pure360 team spent a long time reassuring me about the support I would receive. The system was very easy to use and after sending our first campaign last week we are really pleased with the success we have had and also the support before sending the emails. The reporting system after the campaign has been sent is also very easy to use and understand.
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The Pure360 guide to email testing
Download the Pure360 guide to email testing
Download our ‘Guide to email testing’ for all the need to know information regarding what you need to ensure you are doing before, after and even during your email broadcasts.
According to some recent surveys somewhere between 50 and 60% of email marketers do not test their campaigns on a regular basis. Econsultancy has suggested that only 30% test frequently, and in extreme cases even fundamental tests such as spam checking are omitted.Testing is really important as it helps to create and protect revenue. In this guide Michael has not only provided information on testing processes you should implement before, during and after your broadcast, but also a really useful testing timetable programme which you can refer back to quickly time and time again, including content about:
- Subject line reviews
- Spam checks
- Opens by device
- A/B split content testing
Don’t lose revenue unnecessarily, test your email marketing campaigns thoroughly and get the possible results from your campaigns.
