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Ecommerce Solutions: Beating Amazon's Bulk Email Marketing Strategy
Plenty of us would like to email like Amazon, because, let's face it they're making bags of cash.
But is Amazon the best at email marketing? Andy Thorpe, Manager of customer accounts at Pure360 discusses how you can email better than Amazon.
The guide covers topics such as:
- Why you should segment your mailing list
- Opt-ins and Opt outs
- Managing preferences
- Personalising content






