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DMA email marketing masterclass - Manchester
Pure360 sponsor the 'DMA Email Customer Lifecycle series', a four part London series. Each seminar covers one of four topics 1.list growth, 2.conversion, 3.engagement and retention and 4.winback. We decided to bring all four topics together for the benefit of those that couldn't make the London session, with a social media bonus session thrown in.
Grow your lists
Luke Christison, Multi-channel Marketing Services, Acxiom
What are the traditional growth strategies and how can you go about utilising them? Luke talks through the options available, considering impact vs complexity.
Convert those lists into sales
Marc Munier, Commercial Director, Pure360
Marc covers the key methodologies you can implement today to increase conversions. Discover the benefits of segmentation and retargeting, including what you can do post click and even after the conversion.
Engage your customers
Stefan Elliot, CEO, Six Serving Men
Stefan looks at how you can engage your customers, in order to not only generate business, but keep your existing customers happy.
Win them back
Mark Hibbert, Marketing Manager, Communicator Corp
'Win back' The act of re-egagement. Mark looks at why win back is so important and what tactics and strategies you can implement to re-engage people.
Email and social media - What can we learn
Marc Munier, Commercial Director, Pure360
Marc Munier will take you through how you can better use your email marketing with social media and what lessons email marketing can learn from social media.
