DMA Email Masterclass - Engagement and Retention

Part three of our DMA email marketing series focused on engagement and retention.

How can you keep engage with your audience? Is it possible to get re-engage people who may have lost interest in your email marketing communication?

Here are the presentations from the day:

Beyond opens and clicks: Redefining the rules of engagement in email marketing

Dela Quist, CEO, Alchemy Worx

Dela’s presentation explores how:

• Open rates aren’t everything

• People have the power to end the relationship whenever they want

• Don’t be scared to experiment with frequency

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Dating tips for digital marketers

Marc Munier, Commercial Director, Pure360

Marc likened successful email marketing campaigns to the world of internet dating and drew upon the similarities…

• Start as you mean to go on

• Adapt to your partner/customer

• Mix it up

• Treat them

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A two-way relationship is key for retention

Kath Pay, Founder, The Email Academy

Kath's presentation focused on thinking more about your audience and building your relationship with them, with insights such as:

• Relationships take time and effort

• Respect the relationship

• Remember you’re talking to a person

• Put some thought into your email communications

• Be relevant and timely

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How can email marketing can work with social media?

Rowan Stanfield, C&M, Marc Munier Pure360

• Every single email could be shorter

• Web browsing is dead

• Include social media links in your emails

• Promote the email sign up page on your social networking sites

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