Helpful guides

Email marketing for mobile optimisation guide

Ensuring email marketing campaigns are optimised for smartphones is becoming increasingly important. Download Michael's guide for the most up to date information on email marketing to smartphones.

Pure360's best practice email marketing guide

In Pure360’s latest guide Andy Thorpe explores best practice techniques for email delivery, data and list building, content and optimisation...

The Pure360 report on integrating CRM & email marketing efforts

In association with MyCustomer.com, Pure360 recently undertook a research project to explore how successfully companies are integrating their CRM and email marketing software. This report, on our findings, gives some serious food for thought...

The Pure360 Guide to improving your deliverability

When it comes to email marketing campaigns, your deliverability is decided by your recipients' reactions to your emails, you are in control.  In this guide email marketing guru Andy Thorpe takes you through reputation, getting junked, and how to avoid it.

The Pure360 Guide to online retail email marketing strategy

In this guide email marketing expert and trainer Maria Khoury takes you through three of the most successful strategies that you can implement, without trouble, to improve your online retail email marketing activities.

The Pure360 Guide to the Anatomy of an email

There's a lot to consider when building an email - subject lines, header and footer, as well as the all important test test test!  In Andy Thorpe's handy guide he takes you through every part of the email step by step.

3 key top email marketing strategies for the leisure industry

Yet another great Guide from Prof. Bairstow where you can learn 3 top strategies for Leisure industry email marketing campaigns. Download it today...

3 Top email marketing strategies for Travel and Tourism campaigns

Marketing mastermind Abi Clowes gives her top tips on how to get the best out of Travel and Tourism email marketing campaigns. Download it today...

Pre-headers - key to improving open rates

Yet another great Guide from Prof. Bairstow where you can learn all about pre headers and their importance to your email marketing campaigns. Download it today...

Pure360's 5 steps to an ideal email campaign

In Pure360's latest guide marketing mastermind Abi Clowes gives us her 5 umissable steps to an ideal email marketing campaign.  This extensive guide includes a variety of hints and tips to help you achieve successful email marketing campaigns.

Pure360's 5 steps to an ideal email campaign

In Pure360's latest guide marketing mastermind Abi Clowes gives us her 5 umissable steps to an ideal email marketing campaign.  This extensive guide includes a variety of hints and tips to help you achieve successful email marketing campaigns.

Download 10 Things guide

We’ve created this guide to help improve your email marketing today not tomorrow, with useful tips and suggested tools, so take a read and get started!

The Pure360 Email Marketing Checklist

In this unmissable guide email marketing whizz, Michael Bairstow, has provided a definitive emailing checklist.  We think that if you tick most of the boxes your campaigns will reap a reward.

Email marketing subject lines - How to crack the code

In yet another great Guide from Prof. Bairstow you can learn the best way to crack the code of email marketing subject lines. Download it today...

Email marketing year planner

When it comes to planning your marketing year there's plenty of activity to think about.  Check out our latest guide which provides a variety of ideas about the activity you should be considering whilst planning your email marketing year ahead.

Email design guidelines for the email designer

In this guide Pure360's inhouse graphic and digital designer, James Brooker, gives a variety of hints and tips on how to create the perfect email.  From conception to delivery, this guide is the essential desktop companion for the email designer.

The Pure360 guide to email testing

In this guide Michael covers a number of points relating to the importance of testing your emails.  He also provides a useful testing timetable programme which you can refer back to time and time again to ensure you're getting your emails right before send.

The Pure360 Guide to getting ready for Christmas campaigns

In this comprehensive guide email marketing expert, Maria Khoury, has provided some unmissable hints and tips about how to execute the perfect email marketing campaign this Christmas and gain the best possible results.

What domains do people use for their personal email address?

What domain do you use for your personal email address?  Gmail? Hotmail? Yahoo or maybe even AOL.  You might be surprised to learn that 15% of respondents still use Yahoo as their chosen provider.  Check out our latest report, based on a LinkedIn poll, to find out more.

8 simple email marketing strategies for the sports industry

Our latest guide, '8 simple email marketing strategies for the sports industry' has been written specifically for email marketers in the industry. Featuring some great best practice email examples from Tottenham Hotspur, LA Fitness and Surrey County Cricket Club, this is an unmissable guide for any marketer within the sports sector.

'How to improve your deliverability' infographic

Following on from our previous infographics on timings and delivery, here's our latest infographic on 'How to improve your deliverability' for you to cut out and keep or use in your presentations and documentation...

Enjoy!

Download our email marketing infographics

We've taken some of our most popular email marketing advice and put them into simple infographics that you can cut out and keep or use in your presentations and documentation...

Enjoy!

Health and Leisure Email Marketing Review

During a time when many industries are being affected by the economic downturn - the Health and Leisure industry seems to be bucking a trend with the consumer focus on getting/staying fit and healthy ranking high on their list of priorities.

In this comprehensive review Abi Clowes takes a look at what some of the industry giants are doing right... and what they could be doing better.

Effective Email Marketing for Small Businesses

Abi Clowes takes a look at how effective email marketing can benefit small businesses during times of financial uncertainty.

The Guide to B2B Email Marketing Strategy

In this guide email marketing expert and trainer Maria Khoury will take you through three of the most successful strategies that you can implement, without trouble, to improve your B2B email marketing activities.

DMA Email Masterclass - Engagement and Retention

Pure360 sponsors the 'DMA Email Customer Lifecycle series', a four part series designed for marketers looking to take their email marketing programmes to the next level. The four topics covered are List Growth, Conversion, Engagement and Retention and Winback.

Here are the presentations available to download from the third seminar on Engagement and Retention. 

The ultimate guide to email marketing analysis

It’s increasingly important to maximise the money you’re spending on email marketing activity. To help you effectively measure the success of your email marketing campaigns, Mr Email Marc Munier has created 'The ultimate guide to email marketing analysis and measurement'.

DMA email marketing masterclass - Manchester

Do you want to learn more about list growth, conversion, engagement and retention and winback? Then check out the presentations from the Manchester 'DMA Email Customer Lifecycle series' which covered all four of these topics.

Increase your email marketing conversions today

How can you increase your email marketing conversions?

As featured at Ecommerce Expo North - Marc shares proven techniques you can implement today to increase your email campaign conversions. Discover the benefits of segmentation and retargeting, including what you should be doing post click and even after the conversion to engage with the recipient.

5 Email marketing strategies that were right there under your nose

Maria Khoury, training guru at Pure360, provides five awesome email marketing strategies you can implement today.

Ecommerce Solutions: Beating Amazon's Bulk Email Marketing Strategy

Do you want to email like Amazon or better?

For many people Amazon is the be all and end all of customised content. They track everything you do and everything everyone else does, to make sure you get the products you are most likely to buy, in front of you when you visit the site. This is fantastic, the level of data mining in place here is awesome but can they do it with email? Currently the answer... looks to be no!

DMA Email Masterclass - Conversion

Pure360 sponsors the 'DMA Email Customer Lifecycle series', a four part series designed for marketers looking to take their email marketing programmes to the next level. The four topics covered are List Growth, Conversion, Engagement and Retention and Winback.

Here are the presentations available to download from the second seminar on Conversion.

10 Things you can do today to Improve your Email Marketing

We’ve created this guide to help marketers, who are already conducting email marketing campaigns and are looking for some practical expert advice, to improve the results that they are getting.

The Marketer's Guide to Email Design

This guide is help marketers with no html experience to know what to look out for when working with email designers.

It explains some of the more technical terms a designer may use and comes with a handy checklist to provide your email designer, that highlights the key differences between designing for web and designing for email.

Creative Guidelines for Emails

This guide is aimed at people who intend to create hard core HTML content for use as emails. It provides a sufficient overview of the HTML, which inboxes will render in order for coders to create good looking emails, that will look the same when rendered in every inbox they are sent to. 

The Email Newsletter

Do you send your company’s email newsletter? Email newsletters have been given a bit of a bad reputation of late, with some viewing newsletters as a bit old school and often boring. But the newsletter is still of value; with interesting and relevant content it can achieve marketing objectives and can help to form a relationship with your customers and contacts.

Here are my top 5 things to think about when sending your email newsletter:

DMA Email Masterclass - List Growth

Pure360 sponsors the 'DMA Email Customer Lifecycle series', a four part series designed for marketers looking to take their email marketing programmes to the next level. The four topics covered are List Growth, Conversion, Engagement and Retention and Winback.  

Here are the presentations available to download from the first seminar on List Growth.

Guide to Email Marketing Timing

Our new research has revealed that marketing professionals shouldn’t rely on ‘gut instinct’ when it comes to email marketing.

We analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray.

The Email Marketing Checklist

Here we pull together the top 10 tips of running a successful email campaign into a final checklist to make sure you get the most from your email marketing.

How to Use Email Marketing to Profile your Customers

In this article we provide insight into using email marketing to build an accurate profile of your customers.

A 3 Step Guide to Improving Email Marketing Deliverability

Are you getting good email marketing deliverability rates? The chances are you could be doing more to improve them. Read on for Marc Munier's key tips for getting to the inbox.

Email HTML - what's possible, what's not

This email marketing resource will highlight the main differences between design and coding for the web and for use with email services. This should provide a useful insight into avoiding the most common pitfalls when writing HTML for emails.

How Do You Earn Recipient Trust?

How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list? Read our quick guide to using 'Trust Earning Text'. 

Birth of the Dialogue: Email Marketing Whitepaper

Packed full of tips to improve your email marketing content this whitepaper covers the importance of creating dialogue with your audience through your email marketing campaigns. Talking to them is one thing, but are we telling them what they want to hear? Are we listening as well?