Dynamic Content

Dynamic content enables you to think beyond plugging a first name into the subject line or salutation and lets you create a single email template that serves up relevant and targeted content to every member of your database. Dynamic content allows you to deliver personalised articles, product offers or call-to-actions based upon information known about the recipient such as demographics, personal preferences, purchase history or online activities.

Companies using a personalised approach to email marketing regularly report results that are four to eight times better than those of static campaigns.