products

What is it?
Branded collateral allows you to re-brand and customise any of the standard PureResponse opt-out, send to a friend and thank you pages, linked to from your email marketing messages.

This means that any customer clicking on these links will see a page branded to your look and feel, consistent with your website and email design.

Who benefits from it?
Anyone who wants to retain a consistent brand image and identity across their entire digital marketing communications, or add links to other products or services from the opt-out, send to a friend and thank you pages.

Why should I use it?
Ensuring your customers are presented with your branding and design every step of the way gives them confidence in your service. This is particularly effective if you sell online.

What's more, your opt-out page offers a unique chance to retain, up-sell and refer customers.
While a click on the unsubscribe link is something you want to avoid, Branded Collateral offers you a chance to tell customers about all the things they’ll be missing out on if they leave or direct them to other areas of your website that might be more relevant.
If they are fully aware of what they are opting out of or what else you have to offer, you could retain more customers and reduce your unsubscribe rates.

Pure's creative department can design any of these pages for you. To find out more contact your Account Manager or call us on 0870 765 7222.