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What is it?
The Automatic Subject Line Selector allows you to send out your campaigns with multiple subject lines to see which subject line achieves the highest open rate. This tool will analyse the open rate of the initial proportion to see which subject is the most popular – all further messages automatically adopt the most successful subject line.

Who benefits from it?
Anyone who wants to achieve higher open rates and test what motivates their recipients to open their emails.

Why should I use it?
Getting the subject line of your email right is the difference between it being opened and it being deleted. The Automatic Subject Line Selector will allow you to experiment with your subject lines – include personlisation, questions or your own company name in your subject line and analyse which elements appeal to your recipients the most.

What else should you know?
The Automatic Subject Line Selector will allow you to test and compare the effectiveness of up to 10 subject lines and view the results on the reports section of PureResponse. This feature is part of the Advanced eMarketing Toolset which also includes the Deliverability Checker and the Multiple Test Addresses features.

Client case study
Find out how MASA International uses the Automatic Subject Line Selector.

If you'd like more information on the Advanced eMarketing Toolset, please speak to your Account Manager or call us on 0870 765 7222.