What is it?
Multiple Test Addresses allows you to check your campaign will display exactly as it was designed, for all of your customers, by sending it to as many email addresses as you want, quickly and easily.
It's always advisable to run several tests prior to a delivery, and this module allows you to do it without time-consuming scheduling.
Who benefits from it?
Anyone who wants to maximise their click-through rates. Every email database has recipients using a variety of email clients, especially in the consumer market, and Multiple Test Addresses ensures your messages will arrive intact.
Why should I use it?
Many email clients come with their own inherent quirks that may cause problems with the way your messages are displayed. If you can actually see your campaign the way your clients will, before it's sent out, you can take any necessary action to ensure it appears in their inbox as you intended.
This means that the essential elements of your design, including the call to action, will display correctly, giving every recipient the opportunity to respond to your message.
What else should you know?
All you need to do to set up Multiple Test Addresses is register an account with each email client you want to test. Once you've done this it's as simple as clicking one button, to send a test to as many email addresses as you want.
Multiple Test Addresses is part of the Advanced eMarketing Toolset which also includes Subject Line Selector and Deliverability Checker
If you'd like more information on the Advanced eMarketing Toolset, please speak to your Account Manager or call us on 0870 765 7222.