products

What is it?
Integrating PureResponse with the SalesForce Customer Relationship Management (CRM) system allows you to seamlessly channel sales data into your email marketing platform and automatically update your records with campaign results.

Who benefits from it?
Anyone who wants to improve the efficiency of their sales and marketing strategies by quickly and easily sharing data between their CRM system and email marketing platform.

Why should I use it?
By uploading lists of customers, prospects and leads from SalesForce into PureResponse, you can quickly deploy targeted email marketing campaigns to selected areas of your database.

Results from your campaigns will then be automatically recorded within SalesForce, allowing you to review each individual's response, better understand your customers' behaviour and put you in the best position to convert leads to sales.

What else should you know?
The SalesForce integration not only gives you a more efficient way to target leads but it also allows you to control your data centrally and automatically keep all records up to date, saving you time.

If you'd like to know more about our SalesForce Integration, just speak to your Account Manager or call us on 0870 765 7222.