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Intelligent Time Sending (ITS)

What is it?
Everyone reads their emails at different times and Intelligent Time Sending analyses when each of your recipients will be most responsive to your marketing. Using information based on when people have opened and clicked-through on previous messages, or opted-in and subscribed to your marketing, everyone on your list will receive your email at the time they're most likely to read it and click-through.

Who benefits from it?
Anyone who wants to ensure their email arrives in the recipient’s inbox at the time the recipient is most receptive.

Why should I use it?
Imagine if your campaign landed in every recipient's inbox at the precise moment they wanted to read it. Intelligent Time Sending takes the guess work out of sending times by calculating this exact moment for every recipient on your database.

What else should you know?
This feature is part of the Enterprise eMarketing Toolset which also includes Enterprise Level Reporting and Dynamic Content.

Client case study

Find out how LA Fitness uses Intelligent Time Sending.

If you'd like more information on the Enterprise eMarketing Toolset, please speak to your Account Manager or call us on 0870 765 7222.

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Pure is a member of the Direct Marketing Association. As a member of the DMA we abide by the Direct Marketing Code of Practice.
Purepromoter Ltd (trading as Pure). Registered Address: 19 New Road, Brighton, East Sussex, BN1 1UF. Company Reg No:4266410
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