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What is it?
Date Since Sign-up filters your recipients by how long they've been signed up to your website or newsletter, allowing you to create targeted, time-sensitive campaigns tailored to each user.

Who benefits from it?
Anyone who wants to create a more engaging experience for recipients, maintain or improve their conversion rates and prevent their email lists from stagnating.

Why should I use it?
Depending on how long a subscriber has been receiving your marketing emails, they'll need something different in order to hold their interest, keep them interacting with you and stop them unsubscribing.

If you're able to target recipients with special offers, reminders, anniversary emails or vary the type of messages they receive based on when they signed up to your site, you'll not only give them a more personalised experience, but continue to get the most from your list.

What else should you know?
Filter by ‘Date Since Sign-up’ is part of the Enterprise eMarketing Toolset, a package that also contains Dynamic ‘From’ Description, Intelligent Time Sending, Enterprise Level Reporting, Dynamic Content and Recurring Deliveries

If you'd like more information on the Enterprise eMarketing Toolset, please speak to your Account Manager or call us on 0870 765 7222.