products

What is it?
Contact Frequency Limiter allows you to prevent people on your lists being sent multiple messages within a short period of time.

Who benefits from it?
Anyone who needs to run a busy and high-frequency email marketing strategy without having to worry about the risk of bombarding recipients with messages that might lead them to unsubscribe.

Why should I use it?
If you use large amounts of data, multiple lists and manage a high number of campaigns, there's a risk that some recipients will receive more messages than they'd like.

This could prove frustrating and may result in people unsubscribing or marking you as spam. In a worst-case scenario you may be identified as a sender of spam and all your messages blocked across that customer's email provider.

CFL lets you set the number of times an individual can be contacted within a chosen period of time and, should you exceed that limit, the number of days that need to elapse before another message is sent out.

What else should you know?
Contact Frequency Limiter (CFL) is part of the Enterprise eMarketing Toolset, a package that also contains Recurring Deliveries, Dynamic ‘From’ Description, Intelligent Time Sending, Enterprise Level Reporting, Dynamic Content and Filter by 'Date Since Sign-up'

If you'd like more information on the Enterprise eMarketing Toolset, please speak to your Account Manager or call us on 0870 765 7222.