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What is it?
Post-click tracking lets you monitor which pages your customers visit on your website from the moment they click on your email. It also provides you with other vital information such as how much they spent or how many items they bought for the ultimate in customer activity visibility - long after the original email has done its job.

Who benefits from it?
Anyone who wants to know where their customers go after they click on email links. We understand that not everyone has a fully fledged tracking system running behind their website. However, we don't think that this should stop you knowing more about your recipients and what happens when they leave your email and move around your website.

Why should I use it?
Post-click tracking allows you to track the business generated by email marketing and gain an insight into your recipients' activity on your website.

What else should you know?
The tracked data can be viewed within the campaign detail report of PureResponse.

Client case study
Find out how Thomas Pink uses Post-click tracking.

If you'd like more information on Post-click tracking, just speak to your Account Manager or call us on 0870 765 7222.