products

What are they?
The ability to make every email you send a marketing opportunity which is fully trackable.

Who benefits from them?
Anyone who wants to maximise the marketing potential of operational and one-to-one business emails whilst tracking every email they send.

Why should you use them?
By their nature, one-to-one emails are rarely ignored. Recipients read them because they know they will be relevant; they confirm purchases, provide delivery details, account information and a host of other important facts.

Because there is a clear reason to open a one-to-one email, they are a very powerful way to communicate with customers - but this potential is often wasted.
Many one-to-one emails are unbranded, containing the basic facts and nothing more. By integrating your one-to-one messaging system with Pure, you can radically enhance this essential process and turn it into a valuable marketing asset.

What else should you know?
Pure's one-to-one email module allows the addition of links, branding and personalisation, turning these messages into a comprehensive marketing communication tool which are trackable. You can see if a customer opened a message or clicked on any lists. This allows detailed analysis to help you improve and enhance future campaigns.

Client case study
Find out how Navman uses the one-to-one email module

If you'd like more information on one-to-one emails, just speak to your Account Manager or call us on 0870 765 7222.