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What is it?
Pure's event notifications allow you to respond to hot leads instantly, boost customer retention and increase conversion rates by sending you a notification via email at the moment individual recipients open, opt-in, opt-out or click on a link within your email marketing. These notifications allow you to respond to any of the recipients interacting with your marketing without logging onto PureResponse.

Who benefits from it?
Sales teams, account managers and telemarketers who need to respond to a prospect or customer at the exact moment they show an interest in your product or service.

Why should I use them?
We all know it’s important to constantly work towards a higher click-through rate, but without the strategies to respond instantly, that hot lead starts cooling off then and there. By using Pure's event notifications you can be sent an email alert at the precise moment a prospect clicks onto your email marketing so that you can start a conversation when they are actively thinking of your product or service.

What else should I know?
Instead of sending an email alert we can update your CRM with the notification. This will allow you to see exactly who's responded to your email marketing from the sales records within your contact database. Salesforce is a very popular CRM system which we've already integrated with. If you're a Salesforce user then we can automatically update your Salesforce account with the information from PureResponse.

Client case study
Find out how Opening Doors uses event notification

If you'd like more information on Event Notification, just speak to your Account Manager or call us on 0870 765 7222.