products

What are they?
The ability to utilise operational emails as marketing tools, allowing you to turn every transactional email (confirming a purchase, providing delivery details etc) into a marketing opportunity.

Who benefits from them?
Anyone who sends transactional emails and would like to utilise them to communicate more effectively with their customers.

Why should you use them?
By their nature, transactional messages are rarely ignored. Recipients read them because they know they will be relevant; they confirm purchases, provide delivery details, account information and a host of other important facts.

Because there is a clear reason to open a transactional email, they are a very powerful way to communicate with customers - but this potential is often wasted.

Many transactional emails are simplistic, containing the basic facts and nothing more. By integrating your transactional messaging system with Pure, you can radically enhance this essential process and turn it into a valuable marketing asset.

What else should you know?
Pure's Transactional Email Module allows the addition of links, branding and personalisation, turning these messages into a comprehensive marketing communication tool.

Using Pure to send transactional messages means they are trackable. You can see if a customer opened a message or clicked on any lists. This allows detailed analysis to help you improve and enhance future campaigns.

Like the idea? Call us on +44 (0)870 765 7222. Powerful email marketing starts with Pure!