products

What is it?
Dynamic content enables you to think beyond plugging a first name into the subject line or salutation and lets you create a single email template that serves up relevant and targeted content to every member of your database. Dynamic content allows you to deliver personalised articles, product offers or call-to-actions based upon information known about the recipient such as demographics, personal preferences, purchase history or online activities.

Who benefits from it?
Anybody wanting to send highly relevant and targeted email marketing campaigns to ensure the best response rates. Companies using such a personlised approach to email marketing regularly report results that are 4 to 8 times better than the results of static campaigns.

Why should you use it?
The relevance of your message is key to the success of any campaign. By using dynamic content you will not only send relevant content to each recipient but you will also increase the click-through rate and your ROI as all email promotions become more relevant to the recipient. Dynamic content will also reduce the time spent on creating numerous campaigns for different recipients and minimise list fatigue as fewer recipients will wish to opt-out of relevant messages.

What else should you know?
Dynamic content is part of the new enterprise software module that bundles enterprise level reporting and dynamic content.

Like the idea? Call us on +44 (0)870 765 7222. Powerful email marketing starts with Pure!