I have been impressed with Pure360's customer service and with the simple, effective solution they provided to make our email programme a success.
Thomas Pink
Subject line testing
Crucial to improving your open rates is having a really good subject line. You don't always know what works best though, so being able to test a few out is hugely beneficial.
Subject line tester sends your email using as many subject lines as you can think of by rotating the subjects throughout your list.
A clear report then lets you see which generated the best open results, without the need for splitting your list and sending multiple campaigns.
Subject line selector (which is not available on the Lite plan) works alongside Subject line tester to analyse your open rates to see which is most popular - and automatically adopt the most successful subject line.
Clients have seen improvements in open rates of over 20% when using these testing tools.
Subject line tester sends your email using as many subject lines as you can think of by rotating the subjects throughout your list.
A clear report then lets you see which generated the best open results, without the need for splitting your list and sending multiple campaigns.
Subject line selector (which is not available on the Lite plan) works alongside Subject line tester to analyse your open rates to see which is most popular - and automatically adopt the most successful subject line.
Clients have seen improvements in open rates of over 20% when using these testing tools.
