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Understand customer behaviour

Our platform identifies which areas of your emails are getting the most
attention so you can understand what makes your recipients tick.

Use this information in future campaigns for increased targeting.

Email opened
Purchased
Pure360 post click tracking report

Gain invaluable insights on your results today

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Split-content

Split content testing

The best results from your email campaigns come from testing, refining and repeating. For advanced digital marketers, split content optimisation is the quickest way to run a sophisticated split test email campaign, regardless of list size.

It’s so simple, simply decide on the variations you want to test, set the length of time you want the test to run and our system will optimise for you.

  • Which call to action generates the most clicks
  • Understand the most successful content placement
  • Find out the best time of day to send

Be in the know

Identify which areas of your emails are getting the most attention and on what devices to understand what makes your recipients tick.
Use this information in future campaigns for increased targeting.

Reporting by Device
Reporting by Location
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