Industry News
As a continuing effort to make sure you're all as informed as possible on the goings on in the email marketing and SMS world, we're collating industry news for you. We hope you find it useful!
65% of marketers don’t encourage social sharing of their emails
Social media sharing buttons are one of the most simple and under rated features within emails in recent years. ‘Tweet’ and ‘Share’ buttons have transformed sharing from fiddly cut and paste to a simple one click process.
Yahoo! publishes patent to allow advertisers to target the socially influential
Internet giant, Yahoo!, has published a patent, which would allow online marketing professionals to bid against each other, targeting viewers based on how much social influence they have.
Facebook finally gains hashtags
Facebook has decided that 'if you can't beat them, join them' by adopting Twitter-esque hashtags, much to the delight of marketers.
Brands 'with meaning' perform better, claims report
Brands that contribute to consumer health and wellbeing are seen as more "meaningful" than their counterparts, according to new research.
Twitter can be used to generate email leads
Social networks such as Facebook and Twitter can be used to help generate contacts for an email marketing campaign.
Content should be original, expert claims
Online marketing content should be original in order to be a success, one blogger has claimed.Email marketers break UK record for sent messages
Growth in email marketing showed few signs of slowing up in the first half of 2012 as branded message volumes smashed the UK record.Yahoo!'s email "snoop" hits the headlines
Yahoo! made the news after it emerged the Mail channel has rolled out an email scanning program similar to that already in use by Google, techweekeurope.co.uk reports.
Twitter outrage after latest airing of Game of Thrones
Twitter feeds exploded with tweeters expressing their horror at the latest episode of 'Game of Thrones', as fans' favourite characters were slaughtered.
Contact Lists: Does size really matter?
Smaller email contact lists can make for better engagement statistics, one expert has suggested.
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