Industry News
As a continuing effort to make sure you're all as informed as possible on the goings on in the email marketing and SMS world, we're collating industry news for you. We hope you find it useful!
Report claims strong digital presence needed for success
Firms looking to push their way into an increasingly competitive market need to start using mobile and digital platforms as they are 'crucial to success'.
Twitter to bolster data analytics offering through Lucky Sort purchase
Twitter is set to give marketers even more insight into the performance of their campaigns through its purchase of contextual analytics and data visualisation startup Lucky Sort.
UK ad spend set for further growth after topping £17 billion
Advertising spend in the UK reached a six-year high in 2012 but will continue to grow well into 2014, reports freshbusinessthinking.com.
Top tips for email success offered
Emails should be personal, measured and targeted in order to be successful, one blogger has claimed.
Reluctance to go online costing small businesses £13 billion in sales
Small businesses that aren't offering points of contact through new technology such as websites and social media are collectively missing out on billions of pounds in sales.
Brands missing "clear opportunity" to communicate via dual screen
Brands are missing a gaping chance by failing to communicate with their audiences through multiple screens, according to a new study.
Adobe Social gets predictive sentiment analysis capabilities
In an attempt to become a front runner in the social software arena, Adobe has announced new predictive capabilities, to be launched this summer.
Google to announce subscription service for YouTube?
Reports suggest Google is set to announce a subscription service for YouTube that will charge users to watch videos on some of the site's specialist channels.
Microsoft reveals Skype and Outlook email integration
Tech giant Microsoft is preparing to embed its video-calling service Skype for the 60 million users on its Outlook.com email service, reports eweek.com.
Mobile innovation keeps email thriving
Mobile integration could provide email with the evolution needed to finally silence the naysayers, functionaltech.com reports.
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