Industry News

As a continuing effort to make sure you're all as informed as possible on the goings on in the email marketing and SMS world, we're collating industry news for you. We hope you find it useful!


 

65% of marketers don’t encourage social sharing of their emails

Social media sharing buttons are one of the most simple and under rated features within emails in recent years. ‘Tweet’ and ‘Share’ buttons have transformed sharing from fiddly cut and paste to a simple one click process. 

Posted by Becky Hesilrge 18 Jun 2013


Yahoo! publishes patent to allow advertisers to target the socially influential

Internet giant, Yahoo!, has published a patent, which would allow online marketing professionals to bid against each other, targeting viewers based on how much social influence they have.

Posted by Sean McGrath 18 Jun 2013


Facebook finally gains hashtags

Facebook has decided that 'if you can't beat them, join them' by adopting Twitter-esque hashtags, much to the delight of marketers.

Posted by Richard Towey 13 Jun 2013


Brands 'with meaning' perform better, claims report

Brands that contribute to consumer health and wellbeing are seen as more "meaningful" than their counterparts, according to new research.

Posted by 13 Jun 2013


Twitter can be used to generate email leads

Social networks such as Facebook and Twitter can be used to help generate contacts for an email marketing campaign. 

Posted by 11 Jun 2013


Content should be original, expert claims

Online marketing content should be original in order to be a success, one blogger has claimed.
Posted by David Howells 10 Jun 2013


Email marketers break UK record for sent messages

Growth in email marketing showed few signs of slowing up in the first half of 2012 as branded message volumes smashed the UK record.  
Posted by Richard Towey 07 Jun 2013


Yahoo!'s email "snoop" hits the headlines

Yahoo! made the news after it emerged the Mail channel has rolled out an email scanning program similar to that already in use by Google, techweekeurope.co.uk reports.

Posted by David Howells 05 Jun 2013


Twitter outrage after latest airing of Game of Thrones

Twitter feeds exploded with tweeters expressing their horror at the latest episode of 'Game of Thrones', as fans' favourite characters were slaughtered.

Posted by Michael McFadyen 04 Jun 2013


Contact Lists: Does size really matter?

Smaller email contact lists can make for better engagement statistics, one expert has suggested.

Posted by David Howells 04 Jun 2013


  

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