As a continuing effort to make sure you're all as informed as possible on the goings on in the email marketing and SMS world, we're collating industry news for you. We hope you find it useful!
DHL has been forced to apologise after a post it made on Facebook regarding Jules Bianchi's crash angered Formula One fans.
Some 84 per cent of 18-34 year olds don't mind sharing personal data with brands via social logins, so long as they get something of value in return, a new study for big data firm Gigya reveals.
Mobile traffic is often discounted by brands, as they find it too difficult to measure ad effectiveness on the devices, Facebook's group director for retail has said.
Consumers are becoming increasingly confident in making more expensive purchases even if they don't feel particularly flush, a new report states.
Every single piece of personal data collected by a brand that a consumer is familiar with has a monetary value of £13, a new report from Orange suggests.
Facebook says brand marketers needn't worry about the social media "cross device problem" any longer, as it launches a new ad targeting platform today (September 29).
Burberry, Coca-Cola and ITV have the most followed Twitter accounts in the FTSE 100, according to a new report.