As a continuing effort to make sure you're all as informed as possible on the goings on in the email marketing and SMS world, we're collating industry news for you. We hope you find it useful!
New research shows that social networks and websites are among some of the biggest sources of business growth for smaller firms, many of whom say the internet is where most of their sales leads originate.
Firms looking to push their way into an increasingly competitive market need to start using mobile and digital platforms as they are 'crucial to success'.
Twitter is set to give marketers even more insight into the performance of their campaigns through its purchase of contextual analytics and data visualisation startup Lucky Sort.
Advertising spend in the UK reached a six-year high in 2012 but will continue to grow well into 2014, reports freshbusinessthinking.com.
Small businesses that aren't offering points of contact through new technology such as websites and social media are collectively missing out on billions of pounds in sales.
Brands are missing a gaping chance by failing to communicate with their audiences through multiple screens, according to a new study.
In an attempt to become a front runner in the social software arena, Adobe has announced new predictive capabilities, to be launched this summer.
Reports suggest Google is set to announce a subscription service for YouTube that will charge users to watch videos on some of the site's specialist channels.
Tech giant Microsoft is preparing to embed its video-calling service Skype for the 60 million users on its Outlook.com email service, reports eweek.com.