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Photography brand Truprint has appointed email marketing specialist Pure to handle its e-marketing account.

Truprint will use Pure's email platform, PureResponse, for the conception and delivery of its campaigns.

The online photo printing company will also utilise Pure’s Enterprise Reporting, a s reporting facility aimed at brands sending millions of emails, to understand more about its customers’ behaviour and responses to campaigns.

“Truprint previously handled email marketing in-house, and until recently had also worked with email providers of questionable quality,” said Carolyn Searling, Marketing Manager at Truprint. “Pure is an expert and we are already seeing improvements in campaign open rates and click throughs.”

www.truprint.co.uk offers digital photo printing and free online photo sharing and storage.

Current email promotions include Christmas gift ideas; placing digital prints onto mugs, calendars and mousemats. New customers signing up to use the free photo sharing and storage facilities can also get 20 free digital prints.

Truprint contacts hundreds of thousands of customers by email, and needed a system it could trust to handle the volume and analysis of campaigns,” said Darren Fell, founder of Pure. “Email provides a key source of revenue for Truprint and is now working effectively.”

Truprint will send almost two million emails to its customers in the run up to Christmas.


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