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Your latest update on what's happening in the world of email marketing, featuring tips, opinion, analysis and essential dates for your diary.

This month: researching customer requirements, the importance of SEO copywriting, earning your readers trust with text and breaking through online identities.

This month: creating a benefit-led e-shot, overcoming the pitfalls of email design, boosting results with web analytics, Pure launches PureResponse v6

This month: getting the right message across, segmentation to improve sales, the importance of semantics, writing for success and who's winning the spam wars?

This month we focus on how emails can inspire a busy audience, maximising your list potential, ditching those old link habits, six web apps to love and video: to embed or not to embed?

This month we look at effective email newsletters, breaking down language barriers, pan-european marketing, tips for great email design and putting buzz words into practice

This month's newsletter reviews three shining examples of good email campaigns, how to use email to create a buzz, further newsletter content advice, using Social Media Marketing to grow your data lists and our top 10 tips for improving your email campaigns in 2008.

This month's newsletter looks at focusing the readers' attention, improving customer retention, top 10 content ideas, e-commerce and the green issue part two and improving efficiency through CRM integration.

This month we look at how to make the most of your newsletter, the benefits of incorporating the latest email marketing technology into your campaigns, engaging your audience, the 'green effects' of e-commerce and further advice for gaining your recipients' trust.

This month we focus on methods for ensuring your email arrives at its destination with a good subject line, clear message and on time. We also look at the importance of adapting your web marketing and website to suit your audience.

This month we're focusing on how to make your email sell, best practice for deliverability, how to build trust, tips for creating a sticky website, using email to improve your business.

We bring you an analysis of property giant Right Move's latest campaign, how to use email triggers to act on leads while they're still hot and some handy hints to keep your campaigns away from the junk folders.

This month we're looking at how one company has maximised the return on their email marketing investment through post-click-tracking, what the latest changes to Outlook mean for your email designs and which subject lines get the best results.

We take a look at smoothie-maker innocent's unique approach to email marketing, why you should get personal with your recipients and reveal the small changes in thinking that get big results...

Featuring the latest news, views and advice from experts and professionals in the industry, we aim to deliver valuable insight that will help you improve the results of your email marketing.

Rather than telling you how great Pure is and what the company has been doing, we've decided to create a website and monthly newsletter to help you get the most from your email marketing.

Ever wondered which of your email subject lines really work and which ones are just uninspiring?

Track the sales and web activity resulting from your email campaign with our free “post-click tracking” option.

How much marketing feedback can you handle? Pure's new Enterprise Level Reporting Module takes email reporting to a whole different level.

For the first time, customers using PureResponse can now self-brand the system - allowing them to personalise the software as their own.

Our new upgraded eSale system now allows users to easily send single branded sales emails and fully track the responses.

Time for change...

Don't miss the latest in our email marketing knowledge series. This month looks at your final checklist to make sure you get the most from your email marketing campaign.

Don't miss the latest in our email marketing knowledge series. This month looks at using email marketing to build an accurate profile of your customers.

Don't miss the latest in our email marketing knowledge series. This month looks at making the best use of the results from your marketing emails.

Don't miss the latest in our email marketing knowledge series. This month looks at how to prevent your valuable email marketing message from being treated as spam.

Don't miss the latest in our email marketing knowledge series which analyses the art of successful email campaigning. This month looks at why you should allow readers to opt out of your newsletter...

Don't miss the latest in our email marketing knowledge series which analyses the key aspects of running a successful email campaign. This month looks at opting in.

Pure has got together with the Net Lawman to draw up a model privacy policy which you can use to make sure you aren't infringing on the Data Protection Act (DPA).

You've built up your email with a subject line and managed to persuade your reader to open it. Now you've got to deliver.

Don't miss the latest instalment of our email marketing knowledge series. Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign. This month looks at the importance of tone.

New Year Upgrade List: Not quite the same as an OBE but much more useful if you are conducting e-marketing campaigns. Pure have added a list of new features and upgraded capacity to get the New Year rolling.

Don't miss the second installment of our new knowledge series. Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign. This month looks at the secrets of timing.

If you're considering email marketing, take a look at our new knowledge series. Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign. It starts this month with targeting.