| Newsletter clinic |
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Our email doctor gives a variety of our clients' campaigns a full health check, along with a little cosmetic surgery.
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Gemological Institute of America - 9th May 2008 |
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Improving how the information is organised and presented in GIA's eshots could help better showcase the benefits they have to offer their readers. Can a redesign of their newsletter layout really improve its output? We find out.
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Stanton Marris - 7th April 2008 |
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Leadership and organisational development consultancy, Stanton Marris, uses its 'Inside Track' email to offer positive, useful tips to its mailing list of busy senior execs. But could the information be presented more effectively?
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Arizona State University - 7th March 2008 |
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Arizona State University's online community outreach programme uses its monthly newsletter to build links with the university population, but are there tricks they're missing?
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Examples of effective campaigns from Smart Monkey Marketing, Lookfantastic and GoCompare.com - 25 January 2008 |
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Andrew Seel reviews three email campaigns from 2007, focusing on design and content, and explains what made them so good.
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Skype - 30th November 2007 |
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Having a lot to offer your customers is a great thing but trying to tell them about it all at once only ends in confusion. Andrew Seel pulls Skype's important welcome email, sent to millions of people worldwide, back into focus.
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JWB Associates - 30th October 2007 |
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Monthly newsletters can be a great tool to keep your company in the forefront of your recipients' minds but it's important to communicate the right information. Andrew Seel advises JWB Associates how to make the most of their newsletter.
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Vogue Mail - 28th September 2007 |
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We makes some drastic changes to present a clear message and bring their email communications back on brand.
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Full Circle - 31st August 2007 |
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We advise Full Circle of the fundamental elements required in their email design to encourage recipients to make a purchase.
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Rightmove - 31st July 2007 |
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We advise on how to find the right balance between serving the needs of recipients and the company's objectives.
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GAAP - 22nd June 2007 |
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We take a look at how clear messages and more direct calls to action can quickly alert recipients to why they should sit up and listen.
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National Science Learning Centre - 23rd May 2007 |
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We look at how a tighter focus on the key messages and structure could engage more people with what the centre's offering.
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Lookfantastic - 17th April 2007 |
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We examine how a few quick and simple ideas could fine-tune their communication with customers.
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Hewitt & May - 13th March 2007 |
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We look at how the initial impact and focus of the email's design might have converted a larger proportion of the click-throughs into actual sales.
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Toolbag - 22nd November 2006 |
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Is there a newsletter doctor in the house? If your company email strategy doesn’t set your clients’ pulses racing, it could be time to join the newsletter clinic. This month our online content specialists look at Toolbag’s email newsletter.
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Cactus Language - 13th September 2006 |
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Cactus Language get some advice from the experts.
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Turbosound - 28th June 2006 |
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A leading loudspeaker design and manufacting company contacted us to ask our experts to review their company newsletter.
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Amazing Grades - 17th May 2006 |
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A recent Amazing Grades email newsletter achieved a very high opening rate, but then failed to capitalise on this achieving a low click through rate. Amazing Grades wanted to know how they could improve their click through rate.
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Face Media Group - 4th April 2006 |
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Face Media Group (FMG) is an online print broker that sources quality printing firms so thousands of small businesses can produce their promotional literature, business cards and magazines for the best price.
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News title - 19th October 2006 |
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