news + articles

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Andrew's thoughts:

1. The subject line is almost the same from issue to issue, e.g. ‘The Knowledge & Big Deals’ issue followed by ‘Big Deals – Get the Knowledge’. This offers no new reasons to open the mail each issue.
   
2. The content of the newsletter also seems very similar each issue. After a while users will simply stop opening it. How do you decide which products to include?
   
3. You need to consider what newsletter feature is going to motivate users to click-through and ideally buy something. Is it great deals or is it knowledge. It may be different for different target groups.
   
4. In general I think the newsletter is a well laid out with a clean approach to design, making it easy for users to scan.
   
5. However, the most important part of a newsletter is the top-left corner. This is often the only bit user can see in their email client (e.g. Outlook). It can be on the basis of this that they decide to open the newsletter in full. What’s here has to incentivise people to do so.
   
6. The product categories get a little lost further down the newsletter.
   
7. Some of the links in the ‘Get the knowledge’ section at the top lead users to a pdf rather than the website. These are essentially taking people away from potential sales.
   
8. A large part of this email is made up of images. This may cause confusion in some email clients which don’t load images automatically.

See what Andrew suggested...