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In the third of our series of newsletter clinics, newsletter expert Andrew Seel, MD of Qube, offers advice to help Turbosound get the most from their email newsletter.

Why not send in your newsletter for a FREE check-up. Each month we'll pick one to provide examples of how you can improve the response from your email newsletter.

Andrew’s thoughts…

1. In general, the email template looks good. The ‘In this edition’ section and the web address are well-placed and useful. However, it’s not clear what the aim of the newsletter is and who it’s aimed at.
2. Looking at the website, there are quite a few target audiences from venue managers to sound engineers. What is the newsletter trying to achieve and how does the content of this newsletter relate to each of users’ different needs and goals? In short, what is the benefit to them of opening the newsletter?
3. The main article doesn’t draw me in – either visually or through a good headline and introduction. Even the section title ‘product update’ doesn’t sound very interesting.
4. There is too much copy here for one article. User don’t read text they scan it and this much text makes it difficult to scan. Also, by telling most of the story within the newsletter, there is little reason to click-through. This makes it more difficult to measure interest in the story.
5. The shop is a little confusing (it doesn’t sell speakers). Again there is too much text – it’s difficult to quickly scan and see if there’s anything you want to buy. Where are the products?
6. The subject of this picture is so small it could be of any gig. It has no impact and doesn’t really add any interest to the page.

See what Andrew suggested...