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Read Pure's expert industry tips, see what we've been up to and catch up on our new software features and additions…

The epic battle between spammers and spam filters has been raging since the invention of email - but who's winning?

With faster connections and quicker download speeds, more and more companies are starting to use video advertising in conjunction with email marketing. We talk you through some of the key benefits and pitfalls to help you get that message across.

Buzz words - love them or hate them - there's a reason that everybody is using them. Put them into practice and you'll find out. We have a listen to the latest words on email marketers' lips are, and show how to make them work for you.

It may be nearing February but when it comes to best practice, it’s never too late to make New Year’s resolutions.

2007 really has been a busy year for Pure. Our development team have been working hard to introduce a wide range of new products that will help our customers get more from their email marketing campaigns.

This year our email marketing experts here at Pure have focussed their attention toward educating others on how to be effective in their email marketing and what to look out for.

If your sales team and marketers are working independently, there's a good chance that time and effort are being wasted. Integrating your CRM system and email marketing platform not only frees up your teams but puts you in a better position to capitalise on new opportunities.

Between you and your recipients, there are a number of hurdles your campaigns need to make it over if you want to be sure they arrive intact. Find out how understanding these barriers and making a few simple changes to your messages can dramatically improve your deliverability.

Email marketing software can do the laborious and time-consuming task of customising the content of your campaign for every recipient, but first you need to understand what each of them finds engaging.

Find out how, with a bit of lateral thinking, you could be using email to improve the number and calibre of prospective job candidates, or raise the level of customer satisfaction and quality of your service.

We look at not only how to prevent mistakes or recover from an oversight but how to use these little glitches to your advantage.

We take a look at exactly what you need to know in order to keep your emails looking and behaving exactly as you had intended in Outlook 2007.

We take a look at a few of the most important regulations you need to take into consideration and some best practice tips in order to stay on the right side of the law.

We've created the essential guide to email marketing for small to medium businesses.

This episode features interviews on Google maps and organic search, business reviews and email list management

Ever wondered which of your email subject lines really work and which ones are just uninspiring? All Pure clients can use our Subject Line Testing function for free – so now you can find out what’s working – and what isn’t.

If you need to get more tangible ROI feedback from your email marketing campaigns, PureResponse has the solution.

How much marketing feedback can you handle? Pure's new Enterprise Level Reporting Module takes email reporting to a whole different level.

Our staff numbers, revenue and client base have all more than doubled in the past financial year…

For the first time, customers using PureResponse can now self-brand the system - allowing them to personalise the software as their own

Our new upgraded eSale system now allows users to easily send single branded sales emails and fully track the responses.

Microsoft and others are promoting Sender ID (SID) technology as a significant boost in the fight to reduce spam.

The purpose of this short article is to help businesses who use or sell data for marketing purposes to stay abreast of the law.

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